![]() For instance, all his life, Salvador Dali had a great interest for the world of fashion. RR: Artwear’s roots stem from artists doing clothing. Lastly, writer-entrepreneur Bobby Hundreds’ book This Is Not a Tshirt hit me deeply for its internet-led, brand-centric, renegade entrepreneurialism.Ī: You have said: “Our objective is to sell artwear, or even better just art, instead of streetwear and fast fashion” How would you describe “artwear”? How do you view the relationship between art and fashion? And what is VERYRARE’s affinity with the number 21? This includes fellow designers/creators such as and Recently, Daisuke Ohba, Raymond Pettibon and Wes Lang have influenced me the most – alongside Ed Ruscha, Warhol, Ramellzee, Futura2000 and Basquiat.ĭeserving of a special place in my heart are Hajime Sorayama’s chromed-out characters and “superrealism” wave Takashi Murakami for his superflat and maximalist kawaii imagery and Daniel Arsham for his “fictional archeology”, where new and old blur. The global community, humanity and my fellow creative tribe inspires me beyond measure. When it comes to aesthetics and art-related topics, I’m someone attracted to extremes: from Renaissance-style art to my “day one inspiration”, the street. RR: I can’t pick only one! The baseline of VERYRARE and my thinking is collage: aggregated thought and perspectives coming from a lot of different directions. ![]() Shortlisted in two adjectives: ‘cathartic’ and ’unapologetic’.Ī: Which artists, designers and creative influences do you take inspiration from? It’s a fresh and reimagined clothing style, in which opposing ideas speak to one another and are turned into very rare pieces. ![]() VERYRARE’s selected visuals feature different universes – ranging from 1990s aesthetics to contemporary sub-culture imagery. RR: I reference design history, signalling its existence within the colliding worlds of archive and 21 st century fashion. I design because it’s an art form too my influences include David Carson, Dieter Rams and Barbara Kruger.Ī: How would you describe VERYRARE’s visual style? My pieces are very layered (like the substrata of my mind/consciousness), sometimes glitchy and maximalist. The guiding principles in my work are impactful visuality and catharsis. My main interest is 2D collage and 3D assemblage. Exhibitions of my works were held in the Ferragamo flagship store on Avenue Montaigne in Paris, and my alma mater, the University of Warwick, recognised my talent – enabling my work to be permanently exhibited in the main hall of their business school building. RR: I’m from an artistic and commercial background, with members of my family – at each generational level – deeply involved in either fine arts or trade. What kind of work were you making, and what inspired you to make the shift towards design? These influences collide in energetic collections, encouraging audiences to reconsider our relationships with clothing and fast fashion.Ī: You started out as a visual artist. With the label VeryRare, Reyes takes inspiration from a diverse range of places – from Renaissance painting to Alice in Wonderland and contemporary music. A Royal College of Art Graduate, he creates unique pieces that navigate the boundaries between art and fashion. ![]() ![]() Raf Reyes is an artist and designer at the cutting edge of streetwear design. ![]()
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